Substack free12/1/2023 ![]() ![]() Then the Twitterati emerge, naysaying like naysayers do. Here's the scene:Ī well-known writer makes a highly public split from their former publisher and boom, simultaneously announces a new subscription newsletter product. We've all seen this play out already a zillion times. If you have a good idea, can add value, have expertise that others might benefit from, and are disciplined, your readers will find you. Petition started anonymously and still managed to grow to tens of thousands of readers. You can be successful even if you don’t have a pre-existing fan base. If you don’t value your time and effort, why would anyone else? Recognize the effort you’re putting into your newsletter and the value you deliver, then set your price accordingly. Once you see a successful strategy, dial in on it.ĭon’t shortchange yourself. With an independent newsletter, you can be nimble and test different things to see what works. Everyone has to sell, so try to get comfortable promoting your newsletter. It’s okay to reach out to subscribers and ask them to personally spread the word, especially if they’re from audiences or groups that you want to reach. Petition’s writers understood that their readers are busy professionals who wouldn’t have time to read the newsletter during the work week, so they sent their newsletter out on Sunday mornings.Īsk your readers for help. If you don’t send posts when people will open it, they won’t read it. They included GIFs, emojis, and a snarky and irreverent voice to stay true to themselves and keep readers engaged.īe intentional about timing. The authors behind Petition educated readers about highly technical legal and financial stories by writing them in a simpler, more entertaining way. ![]()
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